Diluting the Partnership Potential? Knowledge-gaps and Views on India in Sweden

India is a prioritised partner for Sweden, and a country with which the Swedish government aspire to expand cooperation. Yet, as shown by this report, the Swedish public express overall limited knowledge about India, which is echoed by Swedish businesses. While recognising India's growing global importance and developed economy, only a third support expanded cooperation, with over 40% unsure. Media coverage of India is declining from low levels and is currently closely related to reporting on the war in Ukraine. The ambivalence with regards to India may hinder political efforts to strengthen ties, as misconceptions and ignorance persist. The report also suggests ways to increase knowledge across sectors.